is not necessarily “wrapped”
Whether it is for packaging design, an advertising campaign or a TV series, an original concept always makes one stand out from the crowd.
Sometimes, the youngest of the generation Y and the first ones of the Z variety meet up, and not in a galaxy far, far away but around a glass of the limited edition Absolut Vodka Star Wars.
If a dog is man’s best friend, he can certainly evoke love and humour in a “packaging designer”.
In an earlier article published in July 2010, I had a negative view of the Belorigine range packaging.
These jam labels were designed during my packaging classes at the CAD.