This time of year, it is more common to talk about prestigious packaging developed for the holiday season. However, I have chosen to talk about a design packaging of a range of wines from Southern California: the «flip-flop wines.
1955. Raymond LOEWY designs the logo of the company Lefevre Utile. His simple, powerful and excessively contemporary graphic design captures the essence of the LU brand.
In the shops, the shelves generally consist of a number of varieties of one and the same product. It is essential the buyer can clearly see the distinction between those different varieties.
If a dog is man’s best friend, he can certainly evoke love and humour in a “packaging designer”.
Bye bye Steve
In Germany, black and white go together like a horse and carriage: the packaging is beautiful, simple and intelligent!