“Appetite appeal*” is an essential concept as far as most food packaging is concerned. Yet when considering the Yorkshire Tea range, one has to wonder whether the main idea conveyed isn’t actually an invitation to a Bed & Breakfast somewhere in the English county of the same name.
In December 2013, Bill Gates was invited as Editor in Chief of the American techno-utopian magazine Wired.
conomical & … eco-friendly
Luke Skywalker has put down his sabres and Dan Flavin has taken them…
When it comes to packaging, European experts often refer to the German market because their outer packaging is, in principle, reduced to a strict minimum.
At the start of 2013, the “organic or ecological” graphic style had yet to be created. For the Lambda consumer, green, brown or orangey beige are currently the colour codes that reign on the organic products market.